Hi, I’m Meredith Rose, and for the next several paragraphs, I’ll be your host as we discover the joy of writing an introduction. Composing an introduction can be intimidating, sometimes even more so than writing the body of the paper! However, my good friend Bob Ross and I are here to tell you that fretting over your introduction is not necessary. As this wise old artist once said, “All you need to paint is a few tools, a little instruction, and a vision in your mind.” The same rings true for introductions: “All you need to write an introduction is a few tools, a little instruction, and a vision in your mind.” So… let’s write a happy little introduction together!
The Almighty Introduction
Look no further than the first season, first episode of The Joy of Painting to find Bob’s greatest lesson on writing an introduction. In the first two minutes of this episode, Bob lays out a simple yet almighty example for how to introduce any essay. Click on this link and watch from 0:00-2:10 before we discuss Bob’s technique.
Welcome back! Let’s break this down a little. Bob uses what I like to call the Inverse Pyramid of Introduction in this first episode. As the graphic depicts, the four sections of an introduction are: topic, attention, background, and thesis. In addition, the inverse pyramid demonstrates how each section of an introduction becomes more and more specific to the central discussion of the essay. If you follow Bob’s example and use the inverse pyramid technique, you are sure to write an almighty introduction every time!
Now, time to drag out your old #2 pencils and composition books as we discuss the four sections of an introduction.
As you saw, Bob begins his introduction by stating, “Hi, I’m Bob Ross, and for the next thirteen weeks, I’ll be your host as we experience the joy of painting.” Before going any further, I would like to extend a warning that Bob Ross is undoubtedly a friend of Tony Stark (aka Iron Man). By this, I mean that he too is a fan of non-academic language. (If you have no idea what I am referring to, please click on the following link to familiarize yourself with our last Writing Process blog entitled “Academic Writing: A Time to be Thor, not Iron Man.”) With this in mind, it is still possible to learn from Bob’s example, if not his actual word choice. You’ll notice that Bob’s first sentence is broad. He does not include any details about how or what he will be painting. He simply introduces the topic.
So, tell me, what is it that you’re writing about? Have you been asked to discuss the cause and effects of the Great Depression? Or maybe your assignment is to analyze the poetic devices of Shakespeare’s “Sonnet 18”? How about a prompt to examine the marketing mix used by Dollar Shave Club to reach its target market? Whether you’re writing a cause and effect essay for history, a literary analysis essay for English, or a research essay in marketing, you should always begin by introducing the topic, the work, the event, or the person you’ll be discussing.
Take my example italicized above. The first sentence of this essay’s introduction might read, “The marketing mix includes product, price, distribution, and promotion, and it is integral to the success of all businesses.” Notice that this sentence, just like Bob’s, is broad. It does not specifically mention Dollar Shave Club or how they utilize the marketing mix. Rather, it simply introduces the topic and leaves specifics for later sentences.
The most versatile section of the Inverse Pyramid of Introduction is attention. There are countless ways to grab your audience’s attention, but the method that Bob used in his almighty introduction is making a claim. A claim is asserting a statement as fact, preferably something unexpected. While Bob rambles on and on in the attention section of his introduction (there’s that non-academic language again), it can be summed up effectively by one of his statements: “I think there’s an artist hid in the bottom of every single one of us. And here, we will try to show you how to bring that artist out to put it on canvas, because you too can paint almighty pictures.” Did you hear that unexpected assertion? You too can paint almighty pictures! I don’t know about you, but that’s quite a claim given my prior artistic endeavors, and it sure does grab my attention!
So how can we follow Bob’s example in our own academic writing? Let’s return to my marketing essay example. Perhaps the next two sentences of the introduction would read, “Dollar Shave Club, a subscription-based shaving service founded in 2011, created a marketing mix that satisfied its target market. This strategy resulted in the company selling out of inventory and acquiring 12,000 subscriptions just six hours after its first promotional video was posted on YouTube.” Notice that this sentence both grabs the reader’s attention by making a startling statement and further narrows the topic of discussion. While the first sentence of the example introduction mentioned only the marketing mix and its components, I have now named Dollar Shave Club as the company whose marketing mix I will discuss.
The next section of an introduction further explains the topic before the thesis is stated. As you watched, Bob includes some pertinent background information with his audience before the show begins. “I’d like to go over some of the equipment we’ll use before we start,” he says. Bob then informs his audience about the types of brushes he’ll use, describes important aspects of the pallet knife, and names the colors that he’ll paint with. He also informs the audience that they will paint freely without tracing patterns. All of this information serves to explain the topic of painting before Bob states his thesis for The Joy of Painting series.
I can follow Bob’s example by adding these two sentences to my marketing essay introduction: “Michael Dubin and Mark Levine, co-founders of this revolutionary shaving service, clearly understand the importance of the marketing mix and know how to manipulate it to make a profit. Today, the firm estimates $140 million in sales, has two million online subscribers, and ships fifty million shaving packages every year.” These background details about Dollar Shave Club give my readers a clearer understanding of the company and demonstrate why the firm is a good example from which to learn.
There are many important things to remember about the last section of the Inverse Pyramid of Introduction. First, every good essay has a thesis. Without one, readers have no idea where specifically the paper is heading. Second, every good thesis guides the reader through the points that the body paragraphs will discuss. A thesis that does not do so… well, is not really a thesis! Lastly, in every good introduction, the thesis statement is the last sentence of the paragraph. While we can debate what order topic, attention, and background should come, the thesis always concludes the introduction.
Now, take a look at Bob’s thesis: “We start with a vision in our heart, and we put it on canvas. And we’re here to teach you to be able to do this too. So let’s do it! Let’s paint a picture.” Bob is an excellent example to follow when writing an introduction, but not so much when it comes to constructing a thesis. In the true spirit of his show, Bob fashions an ambiguous thesis statement full of non-academic language. After all, “We don’t make mistakes, just happy accidents!” Oh, that this famous Bob Ross quote was true for essay writing too. Unfortunately, we students must write and revise our work with a more critical eye than Bob used to paint. For more information on how to properly structure your thesis, I encourage you to stay tuned for next week’s blog, “The Fulcrum of Academic Writing.” Michelle’s expertise will guide you far better than Bob can!
In addition to reading our next Writing Process blog, consider this example thesis, which concludes my marketing essay introduction: “This success is fully credited to Dollar Shave Club’s use of an innovative marketing mix that includes differentiated products, low prices, online distribution, and unique promotion.” Do you see how this sentence completely narrows the topic and identifies the four points that the essay’s body paragraphs will discuss? While Bob’s thesis is general and vague, it does capture what The Joy of Painting series will be all about. Likewise, this specific and direct thesis provides a snapshot of what the rest of the marketing-mix essay will discuss.
Time for the moment of truth. Did following Bob’s example aid me in writing a happy little introduction? You judge for yourself. After putting together each of the sentences I wrote, what I have is the following:
The marketing mix includes product, price, distribution, and promotion, and it is integral to the success of all businesses. Dollar Shave Club, a subscription-based shaving service founded in 2011, created a marketing mix that satisfied its target market. This strategy resulted in the company selling out of inventory and acquiring 12,000 subscriptions just six hours after its first promotional video was posted on YouTube. Michael Dubin and Mark Levine, co-founders of this revolutionary shaving service, clearly understand the importance of the marketing mix and know how to manipulate it to make a profit. Today, the firm estimates $140 million in sales, has two million online subscribers, and ships fifty million shaving packages every year. This success is fully credited to Dollar Shave Club’s use of an innovative marketing mix that includes differentiated products, low prices, online distribution, and unique promotion.
I think it’s safe to say that Bob has done it again; that’s an almighty introduction. So go get crazy! Make a big decision! And always remember Bob’s greatest advice as you begin writing: “Anything that you’re willing to practice, you can do.”
Written by Meredith